Recently, U2 announced their sold-out Sunday concert at the Rose Bowl in California will be streamed live on YouTube. This stream will reach five continents and will be the first time a concert of this magnitude will be streamed live via internet. Most likely, this will set a trend that other bands will follow. It can help them reach a wider audeince, which is certainly very important. It also allows fans to feel closer to the band, almost as if they were at the concert physically. However, this might harm ticket sales. Some may not plan to go to concerts if they know it will be streamed live. Since much of the profit a band pockets comes from merchandise bought at concerts and ticket sales, this may not be the best financial move for a musical performer. It’ll be interesting to see how concerts streamed live will evolve.
http://new.music.yahoo.com/u2/news/u2-to-stream-entire-concert-live-on-youtube–61995380
