Leila Brown and Marlon Brown contributed to this story

(Manhattan) At the Nintendo World Store in Rockefeller Plaza, popular Dora The Explorer debuted on the Wii home video game system to scores of enthusiastic kids.

Kids and parents were invited for a sneak peek and hands-on play with the game Dora The Explorer: Dora Saves The Snow Princess. The event was such an attraction that passerbys had the opportunity to take photos of kids playing the games and lining up to buy the product. Kids were squealing in delight that they had the chance to take pictures with costumed Dora and Diego characters.

In addition, every kid was entitled to go home with a gift and an opportunity to win a variety of prizes.

“We wanted to create a video game that kids would enjoy with their favorite characters from Dora the Explorer. We are very proud of our work and we think that lots of kids will enjoy this game very much,” said Carissa Wendkos, a publisher at 2K games.

“Parents like to play games with their kids, whether it is helping Dora shake something from a tree, or jumping up and down together,” she said.

The game is geared towards children ages 3 to 5 years old. Since the game is on the Wii, it’s made to improve motor skills for children, while being fun and educational at the same time. All of the kids had a blast as some played games, while others checked out the cool graphics and jumped around to Diego’s theme song.

Jordana Drell, Nickelodeon’s director of preschool games, said parents will love the game too because it’s non-violent and educational.

“I love this game!”, said four year-old Alexa Campbell. “I love playing as Dora and Boots sliding in the snow.”

“ I enjoy helping the lil children when they watch Dora and (meet) new characters,” said Regan, who was the voice of the character Boots for 18 months.